Introducing Another Industry Breakthrough on the Guaranteed Lifetime Income Rider…

The GLIR Summer Special – Offering More Guaranteed Income!

…And an 8.15% Rollup Rate – Guaranteed¹ for 10 Years!

In these turbulent times, you want more guaranteed income – and we’re delivering it! For anyone seeking the certainty of income for life, LSW’s GLIR Summer Special is a terrific option. The 8.15% enhanced rollup rate, in combination with other factors used to calculate the Guaranteed Withdrawal Benefit, results in more income than is generated on our standard GLIR. This special is available for a limited time only, and only on the LSW Indexed Single Premium Deferred Annuities. An LSW annuity with the GLIR Summer Special is ideal for those seeking to lock-in an income for life.

The Summer Special GLIR is available on these popular LSW Indexed SPDAs:

Consumer Guide Standard

Consumer Guide for CA, CT, FL and TN

Summer Special Details

All completed applications on applicable policies that include a GLIR application which are received on or after May 17, 2010 and no later than August 31, 2010 will receive the GLIR Summer Special with an 8.15% rollup rate, guaranteed for 10 years. The rollup rate for policy years 11+ will be set annually in advance and is currently anticipated to be significantly less than the current rollup rate. The annual rider charge for the Summer Special GLIR is 85 basis points. Premium must be paid no later than November 30, 2010.

Interested in offering an annuity that can provide a guaranteed paycheck for life? Take advantage of this deal while it lasts!² Applications and an updated calculator are now available. Download the calculator right now, and visit lifeofsouthwest.com or call the Annuity Sales Desk at 800-906-3310 to order your sales materials today!

New Withdrawal Benefit Calculation Charts

If you aren’t able to run a calculation in the field, you can use the new Guaranteed Lifetime Withdrawal Benefit calculation charts. Simply select the chart for the product you are selling. Determine the policy owner’s age at issue and anticipated age at election. You can then calculate an estimate of the potential withdrawal benefit per $10,000 of premium. It is very important for the applicant to note in the space provided the anticipated age at which GLIR payments will start. Have the policy owner sign and date the form, and return it with the application. The preferred method is to obtain an actual calculation, but when that is not possible, we will accept the signed chart in its place. (Available only up to issue age 74. Issue ages 75+ require a calculation).

GLIR Summer Special Training Schedule

To learn more about the GLIR Summer Special, join us for a WebEx training session.

Thursday, May 13 at 10:00 a.m. CDT
Thursday, May 13 at 3:00 p.m. CDT
Tuesday, May 18 at 10:00 a.m. CDT
Tuesday, May 18 at 3:00 p.m. CDT

Click here for WebEx login Instructions.

Summer Special Business Submission Guidelines

Beginning today, May 12, the new Summer Special GLIR application and calculator are available for GLIR on the above-listed products.

New Business with GLIR paperwork received and pending as of May 14 will not be eligible for this program unless the Summer Special application and calculator are submitted. Once an annuity has been issued, it will not be reissued to modify the GLIR. Any annuity issued with the 7% rollup rate may NOT be re-issued with the new rollup rate.

New Business with GLIR paperwork on the above-listed products received in-house on or after May 17 will require the Summer Special GLIR application and calculator. The original GLIR rider is not available during this program on LSW’s indexed SPDAs. The 7% GLIR with an annual rider charge of 65 basis points remains available on other product lines.

¹Guarantees are backed by the claims-paying ability of the issuing company.

²This is a limited time offer available for the Guaranteed Lifetime Income Rider (Rider Form Nos. 7995 and 7996) on single premium deferred indexed annuities from Life Insurance Company of the Southwest (LSW). To take advantage of this special, applications must be received on or after May 17, 2010 and no later than August 31, 2010. Premium must be paid by November 30, 2010. LSW reserves the right to prospectively terminate this special at any time with advance e-mail notification.

Form No. 10245(0510); LR11101(0510)

For Agent Use Only - Not For Use With The Public